Local HeroinesThis weekend I reconnected with an old colleague who became a good friend and eventually a client. (Hey, Karen!) At one point she said, “Lauren, you are so amazing. It’s no wonder you’re teaching and helping other entrepreneurs. You were my very first mentor, and I still hear your advice and remember the example you set of knowing your worth when we worked together.” While, of course, that’s amazing to hear. But, what really struck me was how the advice I shared and the example I set was…Keep Reading
Knowing BetterI caught this little snippet of an interview with the famed (and infamous) screenwriter/film director Orson Welles (Citizen Kane) last week, and I haven't stopped thinking about it since. There were two key things that Welles spoke about that contain excellent advice for entrepreneurs and really anyone—entrepreneur or not. The first is about how Welles got the opportunity to not just make a film when he had absolutely zero movie-making experience, but was able to secure complete creative…Keep Reading
All in on AI?Unless you’ve been living in an isolation tank, completely off the grid, or in a deep prolonged digital detox, there’s been no escape from all the chatter over the advancements in artificial intelligence (AI) these past several months and, honestly, over the last couple of weeks in particular. Amongst other things, ChatGPT recently announced its next iteration GPT-4, Google launched its AI chat, Bard, quickly followed by its AI app integration, and Microsoft launched its AI-augmented Bing…Keep Reading
Price AdvicePerhaps the biggest insider tip I can give about price is that it’s got more to do with psychology than math. When I tell people that, they often think I’m a little nutso, until we start to get into it and then they recognize how true it is. So, if you’re trying to figure out how to work the numbers and land on the perfect pricing formula, the good and bad news is, you’re wasting your time. There is no perfect pricing formula! The math you absolutely need comes down to these few things: Cost…Keep Reading
Is the Price Right?Do you remember the first time you had to set a price for your products or services? The first time you had to share that price with potential customers? I do. I sweated over the price and then ended up negotiating that price down to make the sale. While I was thrilled on the one hand, I was also disappointed. Was that what business was going to be, a constant compromise of my value? It took me a couple of years to realize that my price was not the problem. My target audience was. In any…Keep Reading
Channel SurfingWhat does the word “channel” mean to you in the context of your business? For a lot of entrepreneurs, it’s about marketing and all the different ways they connect to their target audiences and drive awareness and interest. For others, it’s about how they interact and communicate with prospects and customers throughout their relationship. And, for still others, it’s about all the different ways they’re getting their products or services out into the marketplace and in the hands of their…Keep Reading
This weekend I reconnected with an old colleague who became a good friend and eventually a client. (Hey, Karen!) At one point she said, “Lauren, you are so amazing. It’s no wonder you’re teaching and helping other entrepreneurs. You were my very first mentor, and I still hear your advice and remember the example you set of knowing your worth when we worked together.” While, of course, that’s amazing to hear. But, what really struck me was how the advice I shared and the example I set was…Keep Reading
I caught this little snippet of an interview with the famed (and infamous) screenwriter/film director Orson Welles (Citizen Kane) last week, and I haven't stopped thinking about it since. There were two key things that Welles spoke about that contain excellent advice for entrepreneurs and really anyone—entrepreneur or not. The first is about how Welles got the opportunity to not just make a film when he had absolutely zero movie-making experience, but was able to secure complete creative…Keep Reading
Unless you’ve been living in an isolation tank, completely off the grid, or in a deep prolonged digital detox, there’s been no escape from all the chatter over the advancements in artificial intelligence (AI) these past several months and, honestly, over the last couple of weeks in particular. Amongst other things, ChatGPT recently announced its next iteration GPT-4, Google launched its AI chat, Bard, quickly followed by its AI app integration, and Microsoft launched its AI-augmented Bing…Keep Reading
Perhaps the biggest insider tip I can give about price is that it’s got more to do with psychology than math. When I tell people that, they often think I’m a little nutso, until we start to get into it and then they recognize how true it is. So, if you’re trying to figure out how to work the numbers and land on the perfect pricing formula, the good and bad news is, you’re wasting your time. There is no perfect pricing formula! The math you absolutely need comes down to these few things: Cost…Keep Reading
Do you remember the first time you had to set a price for your products or services? The first time you had to share that price with potential customers? I do. I sweated over the price and then ended up negotiating that price down to make the sale. While I was thrilled on the one hand, I was also disappointed. Was that what business was going to be, a constant compromise of my value? It took me a couple of years to realize that my price was not the problem. My target audience was. In any…Keep Reading
What does the word “channel” mean to you in the context of your business? For a lot of entrepreneurs, it’s about marketing and all the different ways they connect to their target audiences and drive awareness and interest. For others, it’s about how they interact and communicate with prospects and customers throughout their relationship. And, for still others, it’s about all the different ways they’re getting their products or services out into the marketplace and in the hands of their…Keep Reading