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  • Help! I Need Somebody Help! I Need Somebody So, you're ready to bring someone in to help you with admin tasks, research, and more. For most business owners, hiring help is a big decision. It's scary giving up that sense of control and relying on somebody else to get things done and do them right. That's why I'm so glad to share this advice from Dianne Bennett, Founder of May I Help You Virtual Services, on finding the right Virtual Assistant (VA) for you. The first thing to understand is that, just like you, a VA is a business owner….Keep Reading
  • Shaken and Stirred Shaken and Stirred Hi Reader, Did you know that research shows men are more comfortable ordering a cocktail when they know what kind of glass the drink is served in? It's led some restaurants and bars to add images to their cocktail menus to give men the boost of confidence they need. When you think about it, it makes sense. Some men think it doesn't look manly to drink a fruity cocktail or one that comes in a glass associated with fruity cocktails. So rather than risk it, they'll go with what they know. Big…Keep Reading
  • Diversity is Key Diversity Is Key In 2008, I was the second person in the boutique consulting firm I worked for to get laid off—after the Director of HR, if you can believe that! The problem was, our clients were largely in the financial sector and, as the mortgage crisis came to a head and titans of the industry began to falter (not to mention the banks), the opportunities dried up faster than teardrops in the desert. I am a big proponent of getting very niche with your target audience as a small business so you can really…Keep Reading
  • No Competition No Competition If you're wondering whether I'm still experiencing Games On Olympics fever, you bet I am! In high school, I was selected as the captain of the girl's swim team. Why did my teammates select me? It's not because I was the fastest swimmer on the team. It's not because I won or placed more than my teammates in our competitions. It's not even because I was the only member who could swim the butterfly, making me essential to our competitive standing. It's because I put my all into our practice…Keep Reading
  • Games On Games On I don't know about you, but I've been emotionally exhausted for what feels like forever. Between politics, war, major layoffs affecting folks I care about, my mom's health, and on and on, I'm tired and have just needed to put my head down to get my own stuff done for what seems like ages. This past Friday, however, I tuned into the opening ceremonies of the 2024 Summer Olympics, and suddenly I'm feeling rejuvenated and enthusiastic for the first time in a very long, long time. As a kid, I…Keep Reading
  • Tooling Around Tooling Around Can you imagine driving your new car without first adjusting the seat and the mirrors, maybe finding your favorite radio stations? Making sure you’re familiar with the controls and dashboard? When it comes to our tech, however, we so often skip over the steps to ensure we’ve customized our experience and understand the functionality, which costs us time and money. That’s why, I’m excited to share some tips from Susan Shapiro, an efficiency and productivity specialist, who focuses on…Keep Reading