Keep Their Eyes on the PrizeHi Reader, A common question I get in class and with clients is: How do I position a price increase to my customers or clients? I'm going to share some tips, but here's what I want you to remember: The secret to a smooth change in pricing or policies isn't about the price or details, but in where you direct people's attention. When Apple or Google release their newest phone models what you hear about is all the new improvements: the better camera, longer battery life, sleek new design, and so…Keep Reading
It's a Juggling ActI'm halfway through teaching another women's start-up course for NYC's Small Business Services Department and one of the biggest topics of conversations we've had is how to keep the momentum going once class ends. This isn't just something students struggle with. Every entrepreneur I know, including me, wrestles with keeping things growing while keeping their business going. Here are some of the strategies I use and/or recommend to hack your schedule and to-do lists: Time BlockingDivide your…Keep Reading
Who Wants to Be a MillionaireI recently came across another business coach who shared the three things she said wealthy entrepreneurs do that most of us who did not grow up with wealth don't, which make all the difference in driving real financial success. Before I get into that, I want to stress, that everyone's revenue and income goals are different. What defines a hugely successful business and 'real wealth' isn't necessary the same for all of us. In addition, I 100% agree that these three things are critical in…Keep Reading
Not Another AI Tool!Have you tried Google's experimental NotebookLM? The point of this latest AI tool is to organize and synthesize information into digestible formats. I name my first Notebook simply 'Value Blogs.' In less than 1 minute, I add 5 links to blogs I've written and shared over the years each addressing some aspect of defining and/or pricing one's value. Here's what I picked: Bridge the Gap Is the Price Right? Mapping the Universe Price Advice What's Your Points? I click a button and a slew of…Keep Reading
A New TattooI recently started reading Rebecca Frost Cuevas's Course Design Formula® , which I recommend if you're currently offering courses or workshops or are interested in doing so. Rebecca is the Founder and CEO of Learn and Get Smarter, Inc., and is a leading online learning education consultant and trainer for experts and entrepreneurs. Here's the thing I really love about Rebecca's process and strategy, it's not just for courses. I always say that marketing is education and that you have to keep…Keep Reading
A Worth-y EndeavorI have had a bunch of conversations lately with entrepreneurs who are struggling with one thing or another, which all track back in some way to a question of worth. Just to be clear, worth and value are NOT interchangeable. Worth is inherent. It does not change based on external factors such as market conditions, customer perceptions, length in business, or even audience demand. Your worth, in other words, is not determined by other people's evaluation of you, your products or services, your…Keep Reading
Hi Reader, A common question I get in class and with clients is: How do I position a price increase to my customers or clients? I'm going to share some tips, but here's what I want you to remember: The secret to a smooth change in pricing or policies isn't about the price or details, but in where you direct people's attention. When Apple or Google release their newest phone models what you hear about is all the new improvements: the better camera, longer battery life, sleek new design, and so…Keep Reading
I'm halfway through teaching another women's start-up course for NYC's Small Business Services Department and one of the biggest topics of conversations we've had is how to keep the momentum going once class ends. This isn't just something students struggle with. Every entrepreneur I know, including me, wrestles with keeping things growing while keeping their business going. Here are some of the strategies I use and/or recommend to hack your schedule and to-do lists: Time BlockingDivide your…Keep Reading
I recently came across another business coach who shared the three things she said wealthy entrepreneurs do that most of us who did not grow up with wealth don't, which make all the difference in driving real financial success. Before I get into that, I want to stress, that everyone's revenue and income goals are different. What defines a hugely successful business and 'real wealth' isn't necessary the same for all of us. In addition, I 100% agree that these three things are critical in…Keep Reading
Have you tried Google's experimental NotebookLM? The point of this latest AI tool is to organize and synthesize information into digestible formats. I name my first Notebook simply 'Value Blogs.' In less than 1 minute, I add 5 links to blogs I've written and shared over the years each addressing some aspect of defining and/or pricing one's value. Here's what I picked: Bridge the Gap Is the Price Right? Mapping the Universe Price Advice What's Your Points? I click a button and a slew of…Keep Reading
I recently started reading Rebecca Frost Cuevas's Course Design Formula® , which I recommend if you're currently offering courses or workshops or are interested in doing so. Rebecca is the Founder and CEO of Learn and Get Smarter, Inc., and is a leading online learning education consultant and trainer for experts and entrepreneurs. Here's the thing I really love about Rebecca's process and strategy, it's not just for courses. I always say that marketing is education and that you have to keep…Keep Reading
I have had a bunch of conversations lately with entrepreneurs who are struggling with one thing or another, which all track back in some way to a question of worth. Just to be clear, worth and value are NOT interchangeable. Worth is inherent. It does not change based on external factors such as market conditions, customer perceptions, length in business, or even audience demand. Your worth, in other words, is not determined by other people's evaluation of you, your products or services, your…Keep Reading