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  • Don't Be the Gatekeeper Don't Be the Gatekeeper. Be the Keymaster, instead. Are you gatekeeping key information that would help reduce your prospects' risk aversion and build trust and loyalty? Here's why that's a bad move.Keep Reading
  • On-A-Mission Formula Title: On-A-Mission Formula; Subtitle: For purpose-driven businesses. Is your business mission really just a description of what you do and who you service? Use my formula to elevate your mission to serve your business.Keep Reading
  • Consumer Power Play Consumer power play title; Hitting that wallet hard! subtitle With the current political climate, consumer buying has become an act of protest against brands that do not support their values. Does that matter?Keep Reading
  • Linking Up Linking Up: Make your profile magnetic! Your LinkedIn profile is a powerful marketing and sales tool. It's the first thing people see when they Google you. Here's how to put it to work!Keep Reading
  • Won't You Be My Client? Heading: Won't You Be My Client? Subheading: How Mr. Rogers transformed my copy. If you struggle to make your marketing and sales copy relatable, engaging and/or enticing, here's a hack that may help provided by Mr. Rogers.Keep Reading
  • Ways to Help Ways to Help The devastation of the wildfires in LA is horrific. If you need or help or you want to offer aid, here are some trusted resources to support you.Keep Reading