Don't Be the GatekeeperAre you gatekeeping key information that would help reduce your prospects' risk aversion and build trust and loyalty? Here's why that's a bad move.Keep Reading
On-A-Mission FormulaIs your business mission really just a description of what you do and who you service? Use my formula to elevate your mission to serve your business.Keep Reading
Consumer Power PlayWith the current political climate, consumer buying has become an act of protest against brands that do not support their values. Does that matter?Keep Reading
Linking UpYour LinkedIn profile is a powerful marketing and sales tool. It's the first thing people see when they Google you. Here's how to put it to work!Keep Reading
Won't You Be My Client?If you struggle to make your marketing and sales copy relatable, engaging and/or enticing, here's a hack that may help provided by Mr. Rogers.Keep Reading
Ways to Help The devastation of the wildfires in LA is horrific. If you need or help or you want to offer aid, here are some trusted resources to support you.Keep Reading