Keep It In CheckI've had many conversations lately that deal in one way or another with the challenges of actually being the boss and needing to make tough decisions and/or negotiate challenging situations. In helping my clients, I can see that they've already spent a lot of their energy taking care of other people's needs to the detriment of their own. Or, they've been wading through a sea of their own emotions, which have distracted them from creating a workable solution and way forward. Neither of these…Keep Reading
Be 'That Guy'…You may know that one of my brothers is a successful working character actor. He gets recognized on the street and at airports, but he's not so famous that it interferes with his or his family's life. That's all to say, he regularly works. Most recently, he was featured in the season premiere episodes of a longstanding TV show, which aired last week. Friends and family emailed, messaged, and called to say they'd caught his performance. Several commented on how much they love seeing my brother…Keep Reading
Just Because You CanA few years ago, I had this startling realization. I was frustrated with my business and a business partner who didn't understand how to run a business. I was tapped out and running on fumes most of the time, and I needed to figure out how to turn things around and bring some joy back into my life. I listed all my skills, responsibilities, and services and then circled everything that sparked even the tiniest bit of excitement in me. Here's what I realized: Nearly everything I was good at…Keep Reading
The Best ExperiencesThis Sunday, my friend and I took an NYC Ferry one stop up the East River, then turned around and came back. It was a gorgeous day and we just thought it would be nice to be out on the water. When we got back, we talked about how lousy the NYC Ferry app is as well as the signage at the landings and why the city and/or the Metropolitan Transit Authority (MTA) lag behind in creating what I'll call good experiences for mass transit riders. Here's what I decided was probably a key issue: Lack of…Keep Reading
Attraction TractionI went to a very interesting webinar last week and I really liked the way the presenter, Jennifer Diepstraten, broke down marketing and sales into 4 key activity types: Awareness-building Influencer marketing Content marketing Selling through attraction-based marketing Like me, you're probably aware of 1, 2, and 3. But, what about 4? 1, 2, and 3 are how you're attracting your ideal clients and establishing residency in that critical real estate in their brains where you're the go-to expert at…Keep Reading
I Gotch YouLast week a client picked my brain about how to follow up on a warm introduction she received from a former colleague. She was worried about blowing the opportunity, which is understandable. I assured my client that she was already doing a great job in her sales communications as her instincts were really strong in this area. Then, I suggested we review the language her former colleague used to describe her firm and the reason her connection would be interested in the introduction. This is…Keep Reading
I've had many conversations lately that deal in one way or another with the challenges of actually being the boss and needing to make tough decisions and/or negotiate challenging situations. In helping my clients, I can see that they've already spent a lot of their energy taking care of other people's needs to the detriment of their own. Or, they've been wading through a sea of their own emotions, which have distracted them from creating a workable solution and way forward. Neither of these…Keep Reading
You may know that one of my brothers is a successful working character actor. He gets recognized on the street and at airports, but he's not so famous that it interferes with his or his family's life. That's all to say, he regularly works. Most recently, he was featured in the season premiere episodes of a longstanding TV show, which aired last week. Friends and family emailed, messaged, and called to say they'd caught his performance. Several commented on how much they love seeing my brother…Keep Reading
A few years ago, I had this startling realization. I was frustrated with my business and a business partner who didn't understand how to run a business. I was tapped out and running on fumes most of the time, and I needed to figure out how to turn things around and bring some joy back into my life. I listed all my skills, responsibilities, and services and then circled everything that sparked even the tiniest bit of excitement in me. Here's what I realized: Nearly everything I was good at…Keep Reading
This Sunday, my friend and I took an NYC Ferry one stop up the East River, then turned around and came back. It was a gorgeous day and we just thought it would be nice to be out on the water. When we got back, we talked about how lousy the NYC Ferry app is as well as the signage at the landings and why the city and/or the Metropolitan Transit Authority (MTA) lag behind in creating what I'll call good experiences for mass transit riders. Here's what I decided was probably a key issue: Lack of…Keep Reading
I went to a very interesting webinar last week and I really liked the way the presenter, Jennifer Diepstraten, broke down marketing and sales into 4 key activity types: Awareness-building Influencer marketing Content marketing Selling through attraction-based marketing Like me, you're probably aware of 1, 2, and 3. But, what about 4? 1, 2, and 3 are how you're attracting your ideal clients and establishing residency in that critical real estate in their brains where you're the go-to expert at…Keep Reading
Last week a client picked my brain about how to follow up on a warm introduction she received from a former colleague. She was worried about blowing the opportunity, which is understandable. I assured my client that she was already doing a great job in her sales communications as her instincts were really strong in this area. Then, I suggested we review the language her former colleague used to describe her firm and the reason her connection would be interested in the introduction. This is…Keep Reading