What's Your Point(s)?Something that I think it's hard for a lot of entrepreneurs to understand is that you need to create price points that lead your customers through ever deepening value. While customers can enter at any point, many will enter at one of the lower tiers and then move upward the more and more value they derive from your products or services. All too often, however, I find business owners thinking singularly about pricing something they're selling rather than more strategically about how and where…Keep Reading
Mapping the UniverseDo you want to hear something crazy? When I interviewed 25+ entrepreneurs of varying years in business and across diverse industries, every single one of them felt that if their customers truly understood the real value they deliver, they could charge more. Even if they'd recently raised their prices and felt pretty good about what they were charging. Can you relate? “Why,” I asked, “don’t your customers understand your true value?” The common response: “I don’t know.” Well, I do. It’s…Keep Reading
Expert Expert AdviceThe other day I met someone at a networking event who said, "I just don’t have time to take another class or work with another coach. I’m just so over that." Yeah, I get it. There are a lot of folks out there willing to take your hard-earned money while promising amazing results or showing how they’ve helped others achieve amazing results. And then, you just don’t see those same results in your business. It’s frustrating and demoralizing. But that’s not a reason to assume there’s no benefit…Keep Reading
Tick Tock, TikTokIf you're not on TikTok, you probably don't care too much about the bill that passed Congress last week calling on ByteDance to sell controlling shares to a US company and endorsing a ban of the app in US markets if this doesn't happen. But, here's why you should: NOTE: SMB stands for Small and Medium-sized Business Like it or not, TikTok is a (not insignificant) driver of the US economy supporting small and medium-sized businesses in particular. A recent study I read said that 15% of all…Keep Reading
Old Dogs, New TricksI spent much of last week chauffeuring my mom around to a host of medical appointments. Most are diagnostic in nature, but one is actually exciting. And, I'm heartened that my mom is excited about it, too. After several years of kidding and then not kidding that I think my mom needs hearing aids, earlier this year she finally agreed. We visit with a local doctor of audiology a few weeks later and sure enough Mom needs not one, but two hearing aids. Now, we are back in the same office. The…Keep Reading
Put 'Er There, PardnerI'm following up with everyone who has expressed interest in becoming a contributor to my weekly email with their expertise and experience. If you missed the opportunity to complete my survey and would like to discuss becoming a contributor, reach out to me, and we'll take it from there. At the same time, for the first time in over 7 years of teaching for New York City's Small Business Services, I'm coordinating with other instructors to share guests and our own areas of expertise. It's all…Keep Reading
Something that I think it's hard for a lot of entrepreneurs to understand is that you need to create price points that lead your customers through ever deepening value. While customers can enter at any point, many will enter at one of the lower tiers and then move upward the more and more value they derive from your products or services. All too often, however, I find business owners thinking singularly about pricing something they're selling rather than more strategically about how and where…Keep Reading
Do you want to hear something crazy? When I interviewed 25+ entrepreneurs of varying years in business and across diverse industries, every single one of them felt that if their customers truly understood the real value they deliver, they could charge more. Even if they'd recently raised their prices and felt pretty good about what they were charging. Can you relate? “Why,” I asked, “don’t your customers understand your true value?” The common response: “I don’t know.” Well, I do. It’s…Keep Reading
The other day I met someone at a networking event who said, "I just don’t have time to take another class or work with another coach. I’m just so over that." Yeah, I get it. There are a lot of folks out there willing to take your hard-earned money while promising amazing results or showing how they’ve helped others achieve amazing results. And then, you just don’t see those same results in your business. It’s frustrating and demoralizing. But that’s not a reason to assume there’s no benefit…Keep Reading
If you're not on TikTok, you probably don't care too much about the bill that passed Congress last week calling on ByteDance to sell controlling shares to a US company and endorsing a ban of the app in US markets if this doesn't happen. But, here's why you should: NOTE: SMB stands for Small and Medium-sized Business Like it or not, TikTok is a (not insignificant) driver of the US economy supporting small and medium-sized businesses in particular. A recent study I read said that 15% of all…Keep Reading
I spent much of last week chauffeuring my mom around to a host of medical appointments. Most are diagnostic in nature, but one is actually exciting. And, I'm heartened that my mom is excited about it, too. After several years of kidding and then not kidding that I think my mom needs hearing aids, earlier this year she finally agreed. We visit with a local doctor of audiology a few weeks later and sure enough Mom needs not one, but two hearing aids. Now, we are back in the same office. The…Keep Reading
I'm following up with everyone who has expressed interest in becoming a contributor to my weekly email with their expertise and experience. If you missed the opportunity to complete my survey and would like to discuss becoming a contributor, reach out to me, and we'll take it from there. At the same time, for the first time in over 7 years of teaching for New York City's Small Business Services, I'm coordinating with other instructors to share guests and our own areas of expertise. It's all…Keep Reading