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  • Ringing In the New As we ring out the old year and in the new, I thought I'd leave you with the two questions I'm pondering and using to craft my business planning and strategy: What are you going to do differently next year to amplify your message and reach? What are you going to do differently next year to extend and deepen your impact? That's it! Pretty simple but oh so powerful. Think about it, and feel free to share your answers with me. In the meantime, I find it helpful to remember: Until next year, stay…Keep Reading
  • Buh Bye Burn-out Buh Bye Burn-out Last week I attended a virtual conference and probably the most impactful session wasn't during the regular schedule, but given as a bonus. The session was all about how to avoid burn-out while continuing to learn and innovate in your business. A few weeks ago I shared my passionate plea for No More Hustle Culture, so as you can imagine this session really struck a chord with me. And, I wasn't alone. When asked to name the single biggest takeway from day one of the conference, a majority of…Keep Reading
  • You Do You You Do You The time was I would send out a slew of holiday cards—each one with a personal message included. I loved shopping the after Christmas sales at museums and stores like Papyrus, picking out unique and fun cards to use when the holidays rolled around again. I kept a database of all my card recipients, adding to it each year, and tracking which cards I sent to each person every single year so I would be sure not to repeat. That’s how crazy I am about this tradition I’d started for myself. Or, I…Keep Reading
  • That Time of Year That Time of the Year No doubt, like me, you received a slew of Black Friday, Small Business Saturday, and Cyber Monday sales notices over the past week or so, whether by snail mail, email, text, or DM. Perhaps, as a business owner, you also participated in sending your own missives. If so, I hope you got the kind of response you were hoping for…or better. By all accounts, this was a holiday shopping weekend for the record books with over $9 billion in sales. Just before the holiday weekend, I helped a few…Keep Reading
  • The Entrepreneur that Wasn't The Entrepreneur that Wasn't This week, I thought about addressing the dumpster fire that is Twitter since Elon Musk took over earlier this month. His is a great example of how a business ethos built on the cult of personality will almost always result in a spectacular undoing — eventually. I also thought of writing about the recent election and how both the polls and the pundits got it so wrong because they rely on an approach to data collection that is antiquated and, as such, seems inherently biased toward more…Keep Reading
  • There's an App for That There's an App for That A few months back, I shared some strategies for operating your business during difficult economic times like these. My first tip was: Cut out excess spending and expenses. It's a great time to do an audit of your tools, subscriptions, tech platforms and other "automatic" costs and consolidate or cut ties with the ones that aren't serving you. (Go here, if you want to read or reread this post.) Recently, I’ve spoken to two clients about tools they purchased in the beginning of the year that…Keep Reading