A New TattooI recently started reading Rebecca Frost Cuevas's Course Design Formula® , which I recommend if you're currently offering courses or workshops or are interested in doing so. Rebecca is the Founder and CEO of Learn and Get Smarter, Inc., and is a leading online learning education consultant and trainer for experts and entrepreneurs. Here's the thing I really love about Rebecca's process and strategy, it's not just for courses. I always say that marketing is education and that you have to keep…Keep Reading
A Worth-y EndeavorI have had a bunch of conversations lately with entrepreneurs who are struggling with one thing or another, which all track back in some way to a question of worth. Just to be clear, worth and value are NOT interchangeable. Worth is inherent. It does not change based on external factors such as market conditions, customer perceptions, length in business, or even audience demand. Your worth, in other words, is not determined by other people's evaluation of you, your products or services, your…Keep Reading
Cross That Finish LineBack in the early days of the online learning platform Coursera, I took a class in gamification offered by the Wharton School of Business. The ubiquitous application of game design elements across so many areas and sectors of business was in its infancy, and I was intrigued. One of the most fascinating things I learned about is the Goal Gradient Hypothesis, which basically posits that the closer one gets to completing a goal, the more motivated they become. If you've ever watched a marathon…Keep Reading
Learning to FlyI was planning to write one of those typical messages about getting back into a business mindset now that Labor Day is in the rearview and we’re heading into the busiest time of year for many of us. But, when I sit down to write, I don’t feel the usual back-to-school energy that’s typical for me during the first week of September. Instead, I’m reflecting on my mixed bag of a summer and wishing it weren’t, in everything but name, over. I had such momentum coming into the season and then life…Keep Reading
Help! I Need SomebodySo, you're ready to bring someone in to help you with admin tasks, research, and more. For most business owners, hiring help is a big decision. It's scary giving up that sense of control and relying on somebody else to get things done and do them right. That's why I'm so glad to share this advice from Dianne Bennett, Founder of May I Help You Virtual Services, on finding the right Virtual Assistant (VA) for you. The first thing to understand is that, just like you, a VA is a business owner….Keep Reading
Shaken and StirredHi Reader, Did you know that research shows men are more comfortable ordering a cocktail when they know what kind of glass the drink is served in? It's led some restaurants and bars to add images to their cocktail menus to give men the boost of confidence they need. When you think about it, it makes sense. Some men think it doesn't look manly to drink a fruity cocktail or one that comes in a glass associated with fruity cocktails. So rather than risk it, they'll go with what they know. Big…Keep Reading
I recently started reading Rebecca Frost Cuevas's Course Design Formula® , which I recommend if you're currently offering courses or workshops or are interested in doing so. Rebecca is the Founder and CEO of Learn and Get Smarter, Inc., and is a leading online learning education consultant and trainer for experts and entrepreneurs. Here's the thing I really love about Rebecca's process and strategy, it's not just for courses. I always say that marketing is education and that you have to keep…Keep Reading
I have had a bunch of conversations lately with entrepreneurs who are struggling with one thing or another, which all track back in some way to a question of worth. Just to be clear, worth and value are NOT interchangeable. Worth is inherent. It does not change based on external factors such as market conditions, customer perceptions, length in business, or even audience demand. Your worth, in other words, is not determined by other people's evaluation of you, your products or services, your…Keep Reading
Back in the early days of the online learning platform Coursera, I took a class in gamification offered by the Wharton School of Business. The ubiquitous application of game design elements across so many areas and sectors of business was in its infancy, and I was intrigued. One of the most fascinating things I learned about is the Goal Gradient Hypothesis, which basically posits that the closer one gets to completing a goal, the more motivated they become. If you've ever watched a marathon…Keep Reading
I was planning to write one of those typical messages about getting back into a business mindset now that Labor Day is in the rearview and we’re heading into the busiest time of year for many of us. But, when I sit down to write, I don’t feel the usual back-to-school energy that’s typical for me during the first week of September. Instead, I’m reflecting on my mixed bag of a summer and wishing it weren’t, in everything but name, over. I had such momentum coming into the season and then life…Keep Reading
So, you're ready to bring someone in to help you with admin tasks, research, and more. For most business owners, hiring help is a big decision. It's scary giving up that sense of control and relying on somebody else to get things done and do them right. That's why I'm so glad to share this advice from Dianne Bennett, Founder of May I Help You Virtual Services, on finding the right Virtual Assistant (VA) for you. The first thing to understand is that, just like you, a VA is a business owner….Keep Reading
Hi Reader, Did you know that research shows men are more comfortable ordering a cocktail when they know what kind of glass the drink is served in? It's led some restaurants and bars to add images to their cocktail menus to give men the boost of confidence they need. When you think about it, it makes sense. Some men think it doesn't look manly to drink a fruity cocktail or one that comes in a glass associated with fruity cocktails. So rather than risk it, they'll go with what they know. Big…Keep Reading