Crafty Business MovesThis weekend I dedicated to one of my favorite hobbies—knitting. On Saturday, I attended my first meeting of the Big Apple Knitters Guild where Courtney Kelley, Co-Founder of Kelbourne Woolens, shared the story of the founding and building of her business. Like many entrepreneurs, Courtney and her partner Kate fell into their business without really knowing what they were getting themselves into. They both graduated art school and met while working in a yarn store. Neither had any idea how to…Keep Reading
What's Your Point(s)?Something that I think it's hard for a lot of entrepreneurs to understand is that you need to create price points that lead your customers through ever deepening value. While customers can enter at any point, many will enter at one of the lower tiers and then move upward the more and more value they derive from your products or services. All too often, however, I find business owners thinking singularly about pricing something they're selling rather than more strategically about how and where…Keep Reading
Mapping the UniverseDo you want to hear something crazy? When I interviewed 25+ entrepreneurs of varying years in business and across diverse industries, every single one of them felt that if their customers truly understood the real value they deliver, they could charge more. Even if they'd recently raised their prices and felt pretty good about what they were charging. Can you relate? “Why,” I asked, “don’t your customers understand your true value?” The common response: “I don’t know.” Well, I do. It’s…Keep Reading
Expert Expert AdviceThe other day I met someone at a networking event who said, "I just don’t have time to take another class or work with another coach. I’m just so over that." Yeah, I get it. There are a lot of folks out there willing to take your hard-earned money while promising amazing results or showing how they’ve helped others achieve amazing results. And then, you just don’t see those same results in your business. It’s frustrating and demoralizing. But that’s not a reason to assume there’s no benefit…Keep Reading
Tick Tock, TikTokIf you're not on TikTok, you probably don't care too much about the bill that passed Congress last week calling on ByteDance to sell controlling shares to a US company and endorsing a ban of the app in US markets if this doesn't happen. But, here's why you should: NOTE: SMB stands for Small and Medium-sized Business Like it or not, TikTok is a (not insignificant) driver of the US economy supporting small and medium-sized businesses in particular. A recent study I read said that 15% of all…Keep Reading
Old Dogs, New TricksI spent much of last week chauffeuring my mom around to a host of medical appointments. Most are diagnostic in nature, but one is actually exciting. And, I'm heartened that my mom is excited about it, too. After several years of kidding and then not kidding that I think my mom needs hearing aids, earlier this year she finally agreed. We visit with a local doctor of audiology a few weeks later and sure enough Mom needs not one, but two hearing aids. Now, we are back in the same office. The…Keep Reading
This weekend I dedicated to one of my favorite hobbies—knitting. On Saturday, I attended my first meeting of the Big Apple Knitters Guild where Courtney Kelley, Co-Founder of Kelbourne Woolens, shared the story of the founding and building of her business. Like many entrepreneurs, Courtney and her partner Kate fell into their business without really knowing what they were getting themselves into. They both graduated art school and met while working in a yarn store. Neither had any idea how to…Keep Reading
Something that I think it's hard for a lot of entrepreneurs to understand is that you need to create price points that lead your customers through ever deepening value. While customers can enter at any point, many will enter at one of the lower tiers and then move upward the more and more value they derive from your products or services. All too often, however, I find business owners thinking singularly about pricing something they're selling rather than more strategically about how and where…Keep Reading
Do you want to hear something crazy? When I interviewed 25+ entrepreneurs of varying years in business and across diverse industries, every single one of them felt that if their customers truly understood the real value they deliver, they could charge more. Even if they'd recently raised their prices and felt pretty good about what they were charging. Can you relate? “Why,” I asked, “don’t your customers understand your true value?” The common response: “I don’t know.” Well, I do. It’s…Keep Reading
The other day I met someone at a networking event who said, "I just don’t have time to take another class or work with another coach. I’m just so over that." Yeah, I get it. There are a lot of folks out there willing to take your hard-earned money while promising amazing results or showing how they’ve helped others achieve amazing results. And then, you just don’t see those same results in your business. It’s frustrating and demoralizing. But that’s not a reason to assume there’s no benefit…Keep Reading
If you're not on TikTok, you probably don't care too much about the bill that passed Congress last week calling on ByteDance to sell controlling shares to a US company and endorsing a ban of the app in US markets if this doesn't happen. But, here's why you should: NOTE: SMB stands for Small and Medium-sized Business Like it or not, TikTok is a (not insignificant) driver of the US economy supporting small and medium-sized businesses in particular. A recent study I read said that 15% of all…Keep Reading
I spent much of last week chauffeuring my mom around to a host of medical appointments. Most are diagnostic in nature, but one is actually exciting. And, I'm heartened that my mom is excited about it, too. After several years of kidding and then not kidding that I think my mom needs hearing aids, earlier this year she finally agreed. We visit with a local doctor of audiology a few weeks later and sure enough Mom needs not one, but two hearing aids. Now, we are back in the same office. The…Keep Reading