Don’t Grow Your Business Alone!

Don’t Charge by the Hour

Maybe you’re like me and you come from a consulting or freelance background. Setting hourly rates is second nature. Or maybe you’re new to the gig economy and you’re trying to figure out what to charge to be competitive and still survive.

Either way, I don’t want you charging for your time. I want you charging for the value you deliver.

What’s the difference? Everything.

One big reason is, yes, you’ve got a limited amount of time to sell, which limits your earning potential. But a bigger reason is because time isn’t the commodity you’re selling. It’s what you can do for your clients with that time…and both of you should understand that.

Want to move from hourly rates to a more sustainable model that builds real profitability? Book a Laser Coaching session or join my Coaching Program.

Price Your Value

Do you know in your gut you’re not charging enough, but you’re afraid to ask for more?

A common mistake many entrepreneurs make is thinking that they’ll raise their prices at some point in the future when they’ve hit some arbitrary milestone. They tell themselves they can’t raise their prices for all sorts of reasons like they’ll lose the few customers they’ve fought so hard to win, or that no one will buy from them.

The truth is your low price is hurting more than just your bottom line. And the only reason you’re not charging more is because you probably think you can’t or are afraid of what will happen if you do.

Want to understand how to price yourself right without sacrificing business no matter your level of experience? Book a Laser Coaching session or reach out about my Coaching Program today.

Do the Right Math

One of the biggest issues for entrepreneurs is not being able to pay themselves enough, or at all, and struggling more than necessary to make enough to stay in business.

A common mistake many entrepreneurs make is thinking the reason they can’t pay themselves, invest back into their business, or hit their net profit goals is because they just haven’t sold enough. But, the truth is often that they haven’t accounted for all their time and expenses when they set their prices.

While founder time is the biggest hidden cost in most startups, there are several other commonly forgotten or undercounted costs as well. 

When setting prices, you want to be sure you’re including all your costs and adding a comfortable profit margin on top.

Need help? Explore how we can work together to ensure you’re pricing yourself for success.